11 Ways Mobile Apps Drive Business Growth

Mobile phones have completely revolutionised how we live and work. Today, there are apps for almost everything. You can make online purchases, play games, set up video conferencing, organise your time and more. In fact, there are over 6.3 billion smartphone users globally, which accounts for almost 80 per cent of the world’s population. And this is why mobile app development is so important for business growth; it is where everyone’s customers are. 

By creating a mobile application, you have the opportunity to build a better customer experience. And by doing so, you can keep them coming back for more. Not only that, but you can automate processes and simplify operations within your business. And that doesn’t just go for larger, established businesses. A mobile up can be the perfect investment for a small business too. In fact, 42% of small businesses already have a mobile app. If you don’t already have an app, it could be the perfect way to drive business growth. 

How to Grow Your Business With a Mobile App

While the majority of people use their mobile devices to access the internet, what isn’t always obvious is that they do so most commonly using apps. This gives your business an opportunity to be in the hands of your customers at all times. Once you’re there, here are 11 ways that an app can help you to drive business growth:

1. Generate Sales

Mobile apps with an attractive user interface are the perfect tool to bring more users to a business. This is especially true if you already sell products online. Having a mobile app can open up your products and your business to more customers and, therefore, help your business to grow. 

2. Attract Customers

Mobile app stores can help you to get your brand in front of new customers. All it takes is for a user to search through the Google Play Store or Apple Store for something related to your app and they should find your business. Your business will be there for those that need it, when they need it. This, in turn, helps to build brand awareness. 

3. Build Loyalty

By having a mobile app, you have an opportunity to provide more high-value content, more often. Depending on the purpose of your app, you can also help users stay on track with their goals and you can work towards building a community of like-minded users. You can build loyalty with customised push alerts, customer-centric loyalty programs and promotions. 

4. Streamline Processes

A mobile app is a great way to eliminate time-consuming tasks from your business, enabling you to become more efficient. It gives you a way to automate how you work and to give your employees more time to focus on growing the business. 

5. Retain Customers

By having an interactive, engaging app, you can not only attract new customers but keep them coming back for more. If you can keep users hooked, it will, in turn, boost the customer retention rates of your business. You can use push notifications to make sure you stay front of mind and to alert users of important information. 

6. Reduce Costs

A mobile app can be a highly effective way to reduce operational costs within your business. Whether the app helps you keep track of work orders, timesheets, inspection records or online reports, it has the potential to save you considerable time and, therefore, money. 

7. Drive Conversions

By making life easier for your users, a mobile app can help drive conversions for your business. It might compel them to try out premium services by offering a free trial or by creating a subscription offering. 

8. Enhance Customer Experience

When it comes to interacting with your customers, it is no longer a nine-to-five task. We have all got used to an always-on society, where everything is available to us regardless of time or location. With an app, you can offer a customised service around the clock. 

9. Improve Relationships

Mobile applications are helping businesses to compete by providing more customised experiences. Even small companies can use data to provide new features, improve user experience and ensure that they are solving real customer problems. 

10. Inform Decisions

Data-driven insights can make a huge difference to any business, enabling them to make strategic business decisions with confidence. An app can help businesses to gather location data, preferences, online user behaviour and a host of other variables about their client base. They can then tailor their products and services accordingly. 

11. Collaborate Effectively

With the widespread adoption of mobiles within the workplace, real-time collaboration  between employees, partners and customers has become much easier. By having an app, you can create greater workplace collaboration, gain real-time user feedback and ensure you are meeting the needs of your customers. 

Finding the Best App Development Company

Mobile applications are a must-have for competitive modern businesses. If you build a mobile app, you can incorporate new strategies into your business to drive growth. Ultimately, a great mobile app can help you to generate sales, increase customer retention and reduce operational costs. And it won’t just benefit your business; a mobile app will provide flexibility and convenience for your customers. However, you need to ensure that you build an interactive, engaging mobile application with an enticing interface. 

To realise the benefits of building a mobile app, you need to ensure you are working with an experienced app development team. Not only do you need the technical know-how on your side, but you need to ensure that any app you create is user-focused, solves a real user problem and will add value. If you get this right, then you’ll be on the right track for further business growth. 

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on whatsapp

About the author

Michael Ridland is the Co-CEO and Founder of Xam Consulting.

Design-led problem solving delivering digital solutions.

Learn more about us.

Good at what you do?

We’re looking for the right superstars to join our team and work on growing our clients’ businesses.