Azure Cloud computing has completely changed the ball game with regard to application development. Where […]

Real Madrid Football Club has a huge number of fans, 97% of which are outside of its home in Spain. The club needed to be able to wow their global fan base, offer an exceptional experience and learn from their fans to enhance their offerings. By collaborating with a team of Microsoft professionals using Microsoft Azure, the club built a PaaS platform which created a virtual stadium. Fans can take a seat, see where their friends are sitting and search for details about clubs and statistics. The advanced video platform enables fans to access any historic game, choose camera angles and playback moves. Meanwhile, the back-end of the platform captures and stores every interaction to give the club invaluable customer data and enable them to fine-tune and personalise their offerings in real-time. The platform has dramatically improved the experience of being a Real Madrid supporter. The club can deliver rich, personalised 1:1 experiences on a robust and stable system. Real Madrid now pulls data from 70 sources and has reported a 30 per cent growth in digital revenue.

In 2006, Fujifilm Software, part of Fuji’s multinational photography and imaging company, released Image Works. […]

Legacy applications may well get the job done, but there comes a time when they […]

With this years Microsoft Build Conference now finished, we thought it would be interesting to […]